I stem from California originally and have quite a few customers from the US. I may supply promotional stress balls primarily to the UK but stressballs can be manufactured and easily shipped anywhere in the world for about the same price. You can have stress toys sent directly from the factory to your door!
So when I received an email from a well known ribs restaurant near my home town of Turlock, California, I jumped at the chance to quote for the job.
The restaurant owner, a very big, round man who called himself Boss Hogg after the famous Dukes of Hazard series, wanted to promote his restaurant with promotional pig shaped stress balls.
He had two reasons for doing this. First, he was famous for his pork ribs and pork chops. Second, he wanted to give people a fun incentive to order his biggest and most expensive meal that consisted of two racks of ribs with all the slightly fattening fixings.
His first order was for 1000 stress pigs which he made sure were always in view. They were on shelves behind the bar. A few were on sale next to t-shirts and caps behind a glass cabinet. Everywhere you looked in the popular eatery you saw these little squishy pigs!
On the backs of the pigs that were for sale he had his logo printed. All of the other pigs included his logo and the text ‘I ate two racks of ribs at Sammy’s!’
Anyone who ordered his two rack signature dish received a free stress ball pig as a prize. You would not believe the amazing results.
Sales for his signature rib lovers meal skyrocketed. People who normally just went for the one rack meal were suddenly challenging themselves to eat one heck of a lot more. Children and adults were all to be seen stuffing themselves with gigantic portions of pork.
My customers restaurant is now just as famous for the food as it is for the stress toys. He has purchased thousands more over the years and given them away all most as fast as he orders them. That is brand building at its best!
Now then…
I think my next article will be about heart shaped stress balls and how they can help promote a more healthy lifestyle which will prevent heart disease! What do you think?
By Dan Toombs
Tags: promotional pig stress balls, stress relievers, stress toys