The buffalo stress ball by stressballs.co.uk!
Buffalo products like top quality buffalo mozzarella, milk and meat are all the rage at the moment. The meat, for those of you who haven’t tried it is very similar to beef but not as fatty. The mozzarella is the best available.
Not far from where I live is a buffalo farm. There aren’t many in England so most buffalo products have to be imported from Europe.
The owners of my local family run buffalo farm sell their buffalo products at five farmers’ markets every week. This is where they sell the majority of their goods but they also have a small farm shop on their farm that they are trying to promote.
One of the owners, Ben, phoned me recently looking for promotional merchandise to promote his farm shop. He wanted to find a product or two that would get people interested in driving into the country to purchase from his farm shop.
I immediately thought about the buffalo stress balls that are a real niche shape. They are rarely requested like other shapes. I sent him a couple of printed samples in the post and he loved the idea.
Ben did not have a logo for his business so I had our designer draw up a few logos, one of which he loved. We then had 500 buffalo stress balls manufactured and printed with the new logo and his web address. We also supplied 25 polo shirts for him and his staff to wear at the shop and at the markets. They too were personalised with the new logo.
They started handing out the buffalo stress toys to people who visited their market stall. While handing over the free gift they promoted the benefits of visiting their shops such as all the extras they could not feature on their market stall. Products such as fresh vegetables, local beers, freshly baked bread, seasonings and spices.
To date my customer has gone through 2000 buffalo shaped stress toys and they have just ordered another thousand. They have also started selling aprons, caps and polo shirts like those they wear themselves at the shop. People like to purchase products with the logo of places they like to shop.
The shop’s trade has increased substantially. In fact Ben is now considering adding on to the shop. Most of their customers from the market have made their way out to Ben’s shop and brought friends with them.
Did you know that promotional stress toys are available in almost every animal shape imaginable? Even if the shape you want is not, it can easily be customer made. What animal shaped stress reliever would you like to see a sample of to promote your business? Feel free to share your ideas, thoughts or experiences here by leaving a comment.
By Dan Toombs
Tags: farm shop, promotional buffalo stress balls, stress relievers, stress toys